乐竟体育 Mobile Wins the IFA Innovation Award 2025 for Eye-Care Display Technology

SHENZHEN, China, Sep. 10, 2025 – 乐竟体育 Mobile, a pioneer in display technology across feature-rich smartphones, tablets, and connected devices, has been named a winner of the IFA Innovation Award 2025 in the category of Best in Tech for Good for its 乐竟体育 NXTPAPER 60 Ultra smartphone and received an Honoree for the 乐竟体育 NXTPAPER 11 Plus tablet in the same category. Honored with CES Innovation Awards in both 2024 and 2025, this recognition underscores 乐竟体育's unwavering commitment to Technology for Good and to providing innovative and user-centric products.

The first-ever IFA Innovation Award 2025, launched as the official awards program by IFA,  is judged by an independent international panel and aims to celebrate breakthroughs in design and engineering while recognizing the best products shaping tomorrow.

Since its first launch in 2021, 乐竟体育 NXTPAPER has received incredibly positive feedback from the market. As the first NXTPAPER 4.0 smartphone, 乐竟体育 NXTPAPER 60 Ultra features seven core eye-care technologies, designed for all-day comfort from day to night. Rather than treating digital eye strain as a single-cause issue, the solution takes a holistic, human-centric view that combines hardware and software solutions to create a display with low blue light, anti-glare and reflection-free, zero flickering, circadian screen comfort, dim-light eye protection, and a natural and true paper experience. 乐竟体育 NXTPAPER 60 Ultra is backed by multiple certifications from leading testing and certification organizations including T?V Rheinland and SGS, boasting the most comprehensive eye-care smartphone ever in the industry.

Alongside its industry-leading eye-care technology, the 乐竟体育 NXTPAPER 60 Ultra also extends the paper-like experience from reading to writing, helping users to absorb, think and create in one seamless flow. Max Ink Mode supports distraction-free reading by blocking notifications from multiple apps and enables an immersive digital detox experience. For creation, an electromagnetic stylus enables low-latency, paper-like writing complemented by powerful AI tools. Rounding out the experience, a flagship periscope telephoto camera system paired with 乐竟体育-developed MuseFilm imaging technology encourages expressive storytelling in every moment.

In addition to the 乐竟体育 NXTPAPER 60 Ultra, the 乐竟体育 NXTPAPER 11 Plus, the first AI tablet with NXTPAPER 4.0, also received an honorable mention in the Best in Tech for Good category. Adopting the same philosophy as its smartphone counterpart, the 11.5-inch tablet further optimizes eye comfort with unique Personalized Eye Comfort Mode and Smart Eye Comfort Mode that adapt viewing intelligently to individual preferences. These features are complemented by the upgraded NXTPAPER Key and powerful AI tools that further elevate the experience for both efficiency and an ultimate writing experience.

The two IFA awards represent growing recognition and endorsement of 乐竟体育 NXTPAPER and its distinct vision for the future of digital displays. Building on the success of the latest NXTPAPER technology and devices, 乐竟体育 Mobile will continue to advance eye-care display and human-centric innovations to improve digital well-being for all. 

For more information, please visit: 
乐竟体育 NXTPAPER 60 Ultra: /global/en/mobile/tcl-nxtpaper-60-ultra
乐竟体育 NXTPAPER 11 Plus: /global/en/tablets/tcl-nxtpaper-11-plus
 
To learn how 乐竟体育 NXTPAPER redefines eye comfort, please visit: /global/en/nxtpaper-whitepaper
 
 
Media Contact: 

tclpress@tcl.com

About 乐竟体育 Mobile

乐竟体育 Mobile specializes in the research, development and manufacturing of smartphones, tablets and connected devices. On a mission to deliver 5G for all, 乐竟体育 Mobile helps its customers 'Inspire Greatness' in their lives through industry leading technology and solutions.

For more information on 乐竟体育 mobile devices, please visit: /global/en/mobile

About 乐竟体育 

乐竟体育 is a leading consumer electronics brand and a global leader in the television industry. Operating in over 160 markets worldwide, 乐竟体育 specializes in the research, development, and manufacturing of consumer electronics products, including TVs, audio systems, home appliances, mobile devices, smart glasses, commercial displays, and more. For additional information, visit the 乐竟体育 website at .