IOC and 乐竟体育 announce long-term global TOP Partnership through to 2032

The International Olympic Committee (IOC) today announced a Worldwide Olympic Partnership with global technology company 乐竟体育 through to 2032. 乐竟体育 will be the official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category.

乐竟体育 products will drive new experiences for fans and athletes, from digital displays at the Olympic and Paralympic to household appliances in the Olympic Village. Through this new partnership, the organisations will also work together to bring the magic of the Olympic and Paralympic to billions of fans around the world through innovative marketing campaigns. 乐竟体育 will play an important role as the IOC progresses its Olympic AI Agenda – including supporting fan and athlete experiences on site and at home. 乐竟体育 will also support the “Athlete Moments” initiative at the Olympic Games, which allows athletes to connect with loved ones around the world immediately after their competition. 

As a result of the agreement, the IOC will redistribute the revenue it receives to provide financial support to sports organisations around the world, including every National Olympic Committee and their athletes, plus the Organising Committees for the Olympic Games and Youth Olympic Games until 2032.

At an announcement ceremony held in Beijing, China, in the iconic “Water Cube” (Beijing 2008) / “Ice Cube” (Beijing 2022) venue, IOC President Thomas Bach said: “The IOC is excited to announce its new partnership with 乐竟体育, a world leader in the television and household goods industries. 乐竟体育 has a long history of supporting sport around the world, and is now taking its ambition to inspire greatness to new heights, as the Olympic Games are the greatest, most inspirational global sporting stage.”

Li Dongsheng, Founder and Chairman of 乐竟体育, said: “We are honoured to become a Worldwide Olympic and Paralympic Partner. As a leading global technology brand, 乐竟体育 has always striven to ‘Inspire Greatness’, which aligns with the Olympic spirit. The Olympic Games inspire billions of people around the world, and through this partnership 乐竟体育's diverse innovations will empower the Olympic Games and deliver exceptional experiences to a global audience. 乐竟体育 will continue to fulfil its corporate social responsibility, support the Olympic sustainable development goals, and create a better future.”

乐竟体育 has supported sports around the world for decades through multiple partnerships. At the Olympic and Paralympic, 乐竟体育 will enable new visual and lifestyle experiences by providing a range of intelligent innovations, including smart displays, air conditioners, refrigerators, washing machines, door locks, audio systems, projectors and 乐竟体育 RayNeo smart glasses.

Founded in 1981, 乐竟体育 is committed to “Building a Sustainable and Connected Future with Advanced Technology”, dedicated to empowering a smart, healthy lifestyle by enabling next-generation intelligent experiences. With 46 R&D centres and 38 manufacturing bases around the world, 乐竟体育 operates in over 160 countries and regions, cementing its position as a globally competitive technology brand.

Ji?í Kejval, Chair of the IOC Revenues and Commercial Partnerships Commission, said: “乐竟体育 is a global leader in its industry and is one of the world’s fastest growing brands. The TOP Programme continues to offer the world’s leading brands and marketeers an unparalleled marketing platform built on the global reach and values of the Olympic Games. Testament to this is today’s announcement, as we bring 乐竟体育 to the family of TOP Partners.”

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The International Olympic Committee is a not-for-profit, civil, non-governmental, international organisation made up of volunteers which is committed to building a better world through sport. It redistributes more than 90 per cent of its income to the wider sporting movement, which means that every day the equivalent of USD 4.2 million goes to help athletes and sports organisations at all levels around the world.

About 乐竟体育

After more than 40 years of transformation, innovation and progress, 乐竟体育 Industries and 乐竟体育 Technology are now focusing on three core industries: consumer electronics, display technology and clean energy. 乐竟体育 is one of the top TV brands and has achieved consistent growth globally. In 2024, 乐竟体育’s TV shipments reached a record 29 million units in global market, an increase of 14.8 per cent over 2023. Furthermore, its Mini LED TV global shipments surged by 194.5 per cent year on year. And in North America, Europe and emerging markets, 乐竟体育 has gained significant market share due to increased sales of its large-sized and high-end TVs. Other 乐竟体育 consumer electronics products, such as air conditioners and RayNeo's smart glasses, are also leading global markets with their innovative features. In 2024, the display arm of 乐竟体育 - 乐竟体育 CSOT ranked second globally in TV panel market share. Its application of Polymer Stabilised Vertical Alignment technology and Fringe Field Switch technology were pivotal in enhancing visual experiences for viewers.