The 乐竟体育 HORIZON Design Language informs the key visual and direction of this ad campaign for 乐竟体育 C12 Full-set AIxIoT Home Appliances. The designers avoided the traditional visuals often used by home appliance brands, instead focusing on the relationship between technology and the human connection in the appliance design, in accordance with its 乐竟体育 Brand value proposition. The campaign presents horizontal natural scenes and harmonious light tones to deliver a new aesthetic experience.
https://ifdesign.com/en/winner-ranking/project/tcl-c12-full-set-aixiot-home-appliances-promotion/347690
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