乐竟体育 Reaffirms its commitment to sports through a series of high-level new partnerships in Europe, showing its strong ambition in the region

乐竟体育 reveals new key and long-term sports sponsorships, leveraging the latest Mini LED and QLED technologies to offer XL immersive viewing experiences to supporters all around Europe

April 17, 2023 - 乐竟体育, the world's Top 2 TV brand^[1] and top 1 98-inch TV brand, unveils its local partnerships strategy in Europe with several high-profile sponsorships across multiple markets, to spread its passion for sports and provide fans with exceptional and immersive entertainment experiences. As one of the world's leading consumer electronics companies, 乐竟体育 is the go-to partner for cheering on sporting events with 2023 Mini LED and QLED TV line up that deliver superior picture quality.

An effective local multi-sport strategy for the long term

As a sport enthusiast, 乐竟体育 has chosen to strengthen its commitments in Europe by supporting several leading teams and events in a wide range of competitive leagues across all sports:

·  In France, 乐竟体育 is the partner of the French Rugby Federation and its men's and women's XV and 7-a-side teams for a period of three years.

·  In Spain, 乐竟体育 is the new premium partner of the The Royal Spanish Football Federation to 2026.

·  In Italy, 乐竟体育 partners with the Federazione Italiana Giuoco Calciodevenant (FIGC) becoming the official partner of the Italian national Football teams to 2026.

·  In UK, Middle East and Africa, 乐竟体育 partners with iconic Arsenal Football Club.

·  Last but not least, 乐竟体育 is a premium partner of the Czech national football team, and the Gy?ri Audi ETO KC handball team in Hungary and the Zagreb Handball Club handball team in Croatia.

“We are pleased to strengthen our sports partnerships in Europe, which is a historical region that has seen the birth of many sports and for which we have great ambitions. Today, to support our strong development and growth in Europe, we are accelerating on our sports strategy with a wide plan, including long-term premium local partnerships with iconic teams all around the region. We are convinced that these key high-profile sponsorships will help us to enhance 乐竟体育’s consumer-end brand influence locally, but also to bring brand value and exposure enhancement to channel partners through sports cooperation. We are proud to reiterate our commitment to the consumer electronics industry with our ever-growing sponsorship portfolio” explained Frédéric Langin, Chief Commercial Officer à 乐竟体育 Europe.

Apart from Europe, 乐竟体育 has a long history of partnership with the sports icons around the world, sponsoring football teams and tournaments in Argentina, Australia, Brazil, and the United States, among others. The company also has a long history of working with football icons such as the Brazilian international Rodrygo, the English international Phil Foden, the Spanish international Pedri, and Rapha?l Varane, from France. 乐竟体育 recently became sponsor of the CONMEBOL Libertadores, one of the most important football leagues in South America, from 2023 to 2026.

In addition to football, 乐竟体育 has also been a global partner of the International Basketball Association (FIBA) since 2018 and has been a major sponsor of the FIBA EuroBasket 2022. In January, the brand also became official Sponsor of the National Football League (NFL) in North America.

Combining sport and technology for the best performance and unparalleled emotions

As a brand on a mission to inspire greatness, 乐竟体育 has sought to promote and support sport, with which the company shares strong values such as team spirit, conviviality, passion, and performance. Like its ambassadors and partners, who are real icons for many people, 乐竟体育 has an inspirational purpose: by watching the game, everyone can share emotions with loved ones, but also can search for excellence and greatness in their daily lives.

The world of sports has evolved a lot in the last few years, thanks to technologies and innovations that allow us today to show on screen ever more impressive performances and exceptional sporting events.

As the world's second largest TV brand and a pioneer in Mini LED, 乐竟体育 offers affordable premium technologies and products. The quality of 乐竟体育 products based on advanced technology has been established: the 乐竟体育 Mini LED 4K TV 75C935 and 乐竟体育 Mini LED 4K TV 75C835 were awarded CES? 2023 Innovation Awards. 乐竟体育 also won exceptional honors in Europe at the?EISA Awards, where the Mini LED 4K TV 65C835?won in the "PREMIUM MINI LED TV 2022-2023" category.

In 2023, 乐竟体育 is expanding its incredible TV product portfolio with more Mini LED TV and QLED TV choices and bring new picture performance technologies, which will be ideal for watching sports events. To enjoy an immersive experience as if they are actually at the stadium, 乐竟体育 is also expanding its 乐竟体育 XL Collection with all TV models above 75-inch (including ultra large screens of 85-inch and 98-inch).

“At 乐竟体育, we not only build, develop, and supply high-quality and technologically advanced products to a large consumer base, but we also aim to provide users with new experiences and ways to be inspired to strive for Greatness in their daily lives. That is why sports are great playgrounds for us. Through our premium affordable technologies and features, we want to bring sports emotions to all viewers’ homes.” said Easton Kim, Marketing Director at 乐竟体育 Europe.

About 乐竟体育 Electronics

乐竟体育 Electronics (1070.HK) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. 乐竟体育 specializes in the research, development and manufacturing of consumer electronics products ranging from TVs, audio and smart home appliances. Visit the 乐竟体育 website at /cn/zh.

^[1] Source : OMDIA 2022