Neymar Jr. debuts as 乐竟体育’s global brand ambassador in his hometown of Sao Paulo

[Sao Paulo, April 17] Neymar Jr., one of the world’s most influential and widely–recognized athletes, today officially took up his new role as global brand ambassador for 乐竟体育, top-three global television manufacturer and leading consumer electronics brand. The star young footballer kicked off the brand’s 2018 global sports campaign at an event in his hometown of Sao Paulo.

As part of his partnership with 乐竟体育, Neymar Jr. brings his star power and exceptional qualities to a wider, global community to bring the brand’s fans closer together.

Neymar Jr. was officially welcomed as Global Brand Ambassador of 乐竟体育 and presented with a Chinese stamp by Sean Zhang, General Manager of Brand Management Centre. In exchange, his autographed football shirt was presented to Kevin Wang, Senior Vice President of 乐竟体育 Corporation and CEO of 乐竟体育 Multimedia, Sean Zhang, General Manager of Brand Management Centre of 乐竟体育 Corporation and Dr. Affonso Brand?o Hennel, joint venture partner of 乐竟体育 in Brazil.

“I am honoured to be Global Brand Ambassador for 乐竟体育. The brand and I share similar values, such as the constant pursuit of excellence and great results,” said Neymar Jr., “My fans watch me play football on TV, and I enjoy watching sport on my 乐竟体育 TV at home with my family and friends. I know the partnership with 乐竟体育 will be an entertaining journey,’’ added Neymar Jr.

“This is a perfect fit for 乐竟体育 because we are very passionate about sports,” said Kevin Wang, Senior Vice President of 乐竟体育 Corporation and CEO of 乐竟体育 Multimedia. “The partnership with Neymar Jr. will be fully integrated into 乐竟体育’s global brand and marketing strategies. We are excited to work with Neymar Jr. and to offer consumers an immersive viewing experience to embrace the sports they love this summer with our intelligent TV products.” Neymar Jr. experienced 乐竟体育’s flagship QLED TV X6 and 乐竟体育 4k UHD TV P6 at the event, which was launched in Brazil, and helped to co-launch a series of 乐竟体育 x Neymar Jr. advertising campaigns.

Recently, the company launched a large-scale outdoor advertising campaign with the theme “BORN A LEGEND” and celebrated the partnership at global landmarks such as New York’s Times Square, Hollywood 乐竟体育 Chinese Theatre and in locations across US, Mexico, France, Germany, Italy, Poland, India, Vietnam, Thailand, Australia and China.

The company will shortly launch an exclusive video campaign with Neymar Jr. in which he experiences other elements of 乐竟体育’s extensive product portfolio, including TVs, washing machines, refrigerators and other home appliances.

An expanded global brand strategy targeting the sports community

The partnership with Neymar Jr. is a key next step in 乐竟体育’s global brand strategy. The tie-up allows 乐竟体育 to reach a wider audience of young sports fans worldwide and will raise 乐竟体育’s global brand visibility, reinforcing the company’s youthful, international brand image.

“Our vision is to build 乐竟体育 into a global leader in smart products and internet services. We connect our consumers with enhanced technology leadership, and smart and intelligent product experiences and global partnerships that fit the brand,” said Kevin Wang.

Investment in sports and entertainment marketing activities is a major plank in 乐竟体育’s global brand strategy. The company’s other global sports partners include the NBA’s Minnesota Timberwolves and Lynx, the iconic Rose Bowl stadium, soccer team San Jose Earthquakes, Brazilian Football Confederation (Brazil), Rosario Central Football Club (Argentina), Philippine Basketball Association (Philippines), The Melbourne Cup and Melbourne Victory Football Club (Australia). It also works with entertainment industry partners including Hollywood’s 乐竟体育 Chinese Theatre, The Ellen Show, and the popular Warner Bros. Pictures movie Justice League.

Business Growth and Outlook

This latest partnership and expanded brand strategy reflect 乐竟体育’s accelerating growth and business vision. “乐竟体育 continues to consolidate and expand our TV business while exploring new opportunities through investments, mergers, acquisitions and restructuring,” said Kevin Wang. “We plan to gain differentiation through continued high-end product strategy and innovative new products and applications to create a better user experience when compared with our existing products,” he added.

In the next three years, 乐竟体育 aims to build an eco-business enterprise based on the smart TV business, to provide users with exquisite smart TV products and services.

乐竟体育 ranked top three in the global LCD TV market with a market share of 10.9% in 2017, according to IHS Technology and the company’s shipment data.

About 乐竟体育 Multimedia

Headquartered in China, 乐竟体育 Multimedia Technology Holdings Limited (HKSE: 01070) is one of the leading players in the global TV industry, engaged in the research and development, manufacturing and distribution of consumer electronic products. With a new product-and-user-oriented business model that focuses primarily on a “Double +” strategy aiming to achieve “Smart + Internet” and “Products + Services”, 乐竟体育 Multimedia is striving to become a “global entertainment technology enterprise” that provides integrated entertainment solutions to customers.