The History & Design since 1981
乐竟体育 was founded in 1981, now it operates in over 160 markets globally. The past four decades have witnessed 乐竟体育’s rapid growth to become one of the leading global consumer electronics players with vertical integration capabilities.
乐竟体育 Design Innovation Center (DIC) was founded in 2020, it's an official corporate design center assembling all design-related departments to provide a unified design language to show one brand image in all category products.
Now DIC accelerates 乐竟体育’s diversified product portfolio with award-winning design driven by a deep understanding of consumer insights. A multidisciplinary group of designers shares a singular mission to conceptualize outstanding industrial design, intuitive user experience & best aesthetic visual design for all our users, and demonstrate 乐竟体育’s brand spirit of INSPIRE GREATNESS.
The History & Design since 1981
乐竟体育 was founded in 1981, now it operates in over 160 markets globally. The past four decades have witnessed 乐竟体育’s rapid growth to become one of the leading global consumer electronics players with vertical integration capabilities.
乐竟体育 Design Innovation Center (DIC) was founded in 2020, it's an official corporate design center assembling all design-related departments to provide a unified design language to show one brand image in all category products.
Now DIC accelerates 乐竟体育’s diversified product portfolio with award-winning design driven by a deep understanding of consumer insights. A multidisciplinary group of designers shares a singular mission to conceptualize outstanding industrial design, intuitive user experience & best aesthetic visual design for all our users, and demonstrate 乐竟体育’s brand spirit of INSPIRE GREATNESS.
Establish TV & Smartphone Design
1981 - 2010
Establish TV & Smartphone Design
1981 - 2010
1981
- 乐竟体育, originally registered as TTK Home Appliances Co. Ltd., was founded.
- The company produced and sold audio tapes.
?
1985
- Entered the telephone sets business.
- Filed for 乐竟体育 trademark in 1986, which marked the official launch of the 乐竟体育 brand. The 乐竟体育 brand is the first and currently only firm to have its brand name registered in English.
?
1994
- 乐竟体育 took the lead in launching China's first cordless phone.
?
2000
- Launched: 11 Series Audio CRT TV and the 430 Rear Projection TV.
- 乐竟体育 999D Gemstone Phone which launched the following year, was a hit in the domestic market.
?
?
2004
- Acquired Alcatel mobile phone business and setup joint venture TTE (乐竟体育-Thomson Electronics) with Thomson Multimedia.
?
2006
- TV industry was rapidly transforming from CRT to flat panel era.
- 乐竟体育 Chairman Li Dongsheng launched “Rebirth of the EAGLE” transformation project to become a world leading enterprise.
?
2009
- Became No. 1 TV exporter?in domestic market.
- Launched First 乐竟体育 Smart Phone Alcatel One Touch 708 for Vodafone, entered Latin America with QWERTY Phone Alcatel One Touch 800.
- Introduced the World’s First 3D Internet TV?and award winning X10 & C10 LED TVs.
?
1983
- Moved to new company building, which has been preserved to this day.
- The first production line was established and put into operation by 1984.
?
1991
- Set up the first sales branch and opened an offline sales store in Shanghai for 乐竟体育 TV.
?
1999
- The TV Design team & Mobile Phone Design team was setup.
- First 乐竟体育 9910 WAP mobile phone was launched.
?
2002
- Became the No. 1 Mobile Phone Brand?in China market.
?
2005
- Design Internationalization: Established TTE Global Industrial Design Center by integrating the Tim Thom Design Team (a phonetic contraction of “Team of Thomson”) originally established by Philippe Starck.
?
2007
- 乐竟体育 E72-Arboria Flat LCD TV wins global recognition with iF Design Award China & Red Dot Award.
?
2010
- Launched Alcatel One Touch 980, 乐竟体育’s first 3G?Sliding QWERTY Android Smartphone with touchscreen and social networking companion Alcatel One Touch 806.
- Award winning Z11 Glory, Z11 LED & X10 LED TVs.
?
1981
- 乐竟体育, originally registered as TTK Home Appliances Co. Ltd., was founded.
- The company produced and sold audio tapes.
?
1983
- Moved to new company building, which has been preserved to this day.
- The first production line was established and put into operation by 1984.
?
1985
- Entered the telephone sets business.
- Filed for 乐竟体育 trademark in 1986, which marked the official launch of the 乐竟体育 brand. The 乐竟体育 brand is the first and currently only firm to have its brand name registered in English.
?
1991
- Set up the first sales branch and opened an offline sales store in Shanghai for 乐竟体育 TV.
?
1994
- 乐竟体育 took the lead in launching China's first cordless phone.
?
1999
- The TV Design team & Mobile Phone Design team was setup.
- First 乐竟体育 9910 WAP mobile phone was launched.
?
2000
- Launched: 11 Series Audio CRT TV and the 430 Rear Projection TV.
- 乐竟体育 999D Gemstone Phone which launched the following year, was a hit in the domestic market.
?
?
2002
- Became the No. 1 Mobile Phone Brand?in China market.
?
2004
- Acquired Alcatel mobile phone business and setup joint venture TTE (乐竟体育-Thomson Electronics) with Thomson Multimedia.
?
2005
- Design Internationalization: Established TTE Global Industrial Design Center by integrating the Tim Thom Design Team (a phonetic contraction of “Team of Thomson”) originally established by Philippe Starck.
?
2006
- TV industry was rapidly transforming from CRT to flat panel era.
- 乐竟体育 Chairman Li Dongsheng launched “Rebirth of the EAGLE” transformation project to become a world leading enterprise.
?
2007
- 乐竟体育 E72-Arboria Flat LCD TV wins global recognition with iF Design Award China & Red Dot Award.
?
2009
- Became No. 1 TV exporter?in domestic market.
- Launched First 乐竟体育 Smart Phone Alcatel One Touch 708 for Vodafone, entered Latin America with QWERTY Phone Alcatel One Touch 800.
- Introduced the World’s First 3D Internet TV?and award winning X10 & C10 LED TVs.
?
2010
- Launched Alcatel One Touch 980, 乐竟体育’s first 3G?Sliding QWERTY Android Smartphone with touchscreen and social networking companion Alcatel One Touch 806.
- Award winning Z11 Glory, Z11 LED & X10 LED TVs.
?
Expand to Consumer Electronics Design
2011 - 2016
Expand to Consumer Electronics Design
2011 - 2016
2011
- Air Conditioning Design team setup at Zhongshan.
?
2013
- White Household Appliances Design team setup at Hefei for refrigerator and washing machine.
- 乐竟体育 Group Industrial Design Center awarded the status of National Industrial Design Center.
- Entered North America market?and secured rights for 乐竟体育 Chinese Theatre at Hollywood.
- Launched V101 World’s Thinnest LCD?TV, Dream AC, and Alcatel Idol 1 Smartphone series which went on to become superhit series.
?
2015
- Second 乐竟体育 Transformation and Upgrade EAGLE?Project by 乐竟体育 Chairman Li Dongsheng.
- 乐竟体育 enters Global 100 Billion?Club, Global Top 20 TV?& Top 50 Consumer Electronics Brand.
- Launched XESS Brand with Smart Home Tablet, Alcatel Idol 3 series and Artistic Evian AC.
?
2012
- "The EAGLE's Rebirth: Thirty Years of 乐竟体育's Dream Chasing 1981-2011", a book documenting 乐竟体育's growth story published by CITIC Press in Beijing.
- Launched Athena Tower AC which used industry’s first curved steel glass printing technique.
?
2014
- First 乐竟体育 4G Smartphone?Alcatel Pop S7 & Alcatel Idol 2 series launched.
?
2016
- Launched award winning mainstream products: XESS X1 TV, QDH9700 乐竟体育’s First Generation Quantum Dot LCD TV, Air Healthy Refrigerator, Arc Blue Top Load Washing Machine, Big Eye Crystal Front Load Washing Machine.
?
2011
- Air Conditioning Design team setup at Zhongshan.
?
2012
- "The EAGLE's Rebirth: Thirty Years of 乐竟体育's Dream Chasing 1981-2011", a book documenting 乐竟体育's growth story published by CITIC Press in Beijing.
- Launched Athena Tower AC which used industry’s first curved steel glass printing technique.
?
2013
- White Household Appliances Design team setup at Hefei for refrigerator and washing machine.
- 乐竟体育 Group Industrial Design Center awarded the status of National Industrial Design Center.
- Entered North America market?and secured rights for 乐竟体育 Chinese Theatre at Hollywood.
- Launched V101 World’s Thinnest LCD?TV, Dream AC, and Alcatel Idol 1 Smartphone series which went on to become superhit series.
?
2014
- First 乐竟体育 4G Smartphone?Alcatel Pop S7 & Alcatel Idol 2 series launched.
?
2015
- Second 乐竟体育 Transformation and Upgrade EAGLE?Project by 乐竟体育 Chairman Li Dongsheng.
- 乐竟体育 enters Global 100 Billion?Club, Global Top 20 TV?& Top 50 Consumer Electronics Brand.
- Launched XESS Brand with Smart Home Tablet, Alcatel Idol 3 series and Artistic Evian AC.
?
2016
- Launched award winning mainstream products: XESS X1 TV, QDH9700 乐竟体育’s First Generation Quantum Dot LCD TV, Air Healthy Refrigerator, Arc Blue Top Load Washing Machine, Big Eye Crystal Front Load Washing Machine.
?
Accelerate Innovation to be Global Leading
2017 - Present
Accelerate Innovation to be Global Leading
2017 - Present
2017
- Launched high-end lifestyle products: XESS X2 & X3 Curved TV, XESS X6 Private Cinema TV, Blackberry Keyone, Impression Rome AC.
?
2019
- Unveiled 乐竟体育 DragonHinge, a family of fully foldable devices.
- Launched 乐竟体育 PLEX, First Self-branded Smartphone?to bring moments of DISPLAY GREATNESS?to users powered by NXTVISION?Technology.
?
2021
- Launched Full-set AI×IOT C12 & P12 product series based on HORIZON Design Language.
- Won 21 International Design Awards across Product Design & User Interface Design, an all-time high.
?
2023
- 乐竟体育 Care UX Design won 2023 IDEA Silver Award.
- In the overall ranking of the 2019-2023 iF Design Awad, 乐竟体育 won the outstanding results as Top 10 in China, Top 25 in the world.
- 乐竟体育 has reached the milestone of "Hundred International Design Awards", from 2020 to 2023, 乐竟体育 won a total of 111 international design awards, demonstrating the continuous breakthrough of brand design ability and global leadership.
?
2018
- Expanded lifestyle IoT products: XESS A100 Living Window TV, XESS Smart Toothbrush, Blackberry KEY2 & KEY2 LE, T Rui Artistic AC series, Crystal 4 Door & Young Noble Refrigerator.
?
2020
- 乐竟体育 Group renamed 乐竟体育 Technology?to highlight the company's strategic positioning as a “Global Leading Technology Enterprise”.
- 乐竟体育 Design Innovation Center (DIC)?established.
- Launched 乐竟体育’s?First 5G Smartphone 乐竟体育 10 Series, XESS A200 Pro Rotating TV.
?
2022
- 乐竟体育 Design Innovation Center (DIC) Logo was created.
- Won 28 International Design Awards across Product Design, User Experience Design, Visual Communication Design.
?
2024
- 乐竟体育 partners with premium audio brand Bang & Olufsen to launch the?乐竟体育 A300 Pro NXTFRAME TV.
- 乐竟体育 collaborates with international CMF master Chris Lefteri to empower various product lines.
- 乐竟体育 teams up with world-class digital artists to unveil the?乐竟体育 Inspire Nature Aesthetics 2025.
- Launched 乐竟体育’s C7 series air conditioner.
- Launched 乐竟体育’s?P7 washing and drying all in one machine.
?
2017
- Launched high-end lifestyle products: XESS X2 & X3 Curved TV, XESS X6 Private Cinema TV, Blackberry Keyone, Impression Rome AC.
?
2018
- Expanded lifestyle IoT products: XESS A100 Living Window TV, XESS Smart Toothbrush, Blackberry KEY2 & KEY2 LE, T Rui Artistic AC series, Crystal 4 Door & Young Noble Refrigerator.
?
2019
- Unveiled 乐竟体育 DragonHinge, a family of fully foldable devices.
- Launched 乐竟体育 PLEX, First Self-branded Smartphone?to bring moments of DISPLAY GREATNESS?to users powered by NXTVISION?Technology.
?
2020
- 乐竟体育 Group renamed 乐竟体育 Technology?to highlight the company's strategic positioning as a “Global Leading Technology Enterprise”.
- 乐竟体育 Design Innovation Center (DIC)?established.
- Launched 乐竟体育’s?First 5G Smartphone 乐竟体育 10 Series, XESS A200 Pro Rotating TV.
?
2021
- Launched Full-set AI×IOT C12 & P12 product series based on HORIZON Design Language.
- Won 21 International Design Awards across Product Design & User Interface Design, an all-time high.
?
2022
- 乐竟体育 Design Innovation Center (DIC) Logo was created.
- Won 28 International Design Awards across Product Design, User Experience Design, Visual Communication Design.
?
2023
- 乐竟体育 Care UX Design won 2023 IDEA Silver Award.
- In the overall ranking of the 2019-2023 iF Design Awad, 乐竟体育 won the outstanding results as Top 10 in China, Top 25 in the world.
- 乐竟体育 has reached the milestone of "Hundred International Design Awards", from 2020 to 2023, 乐竟体育 won a total of 111 international design awards, demonstrating the continuous breakthrough of brand design ability and global leadership.
?
2024
- 乐竟体育 partners with premium audio brand Bang & Olufsen to launch the?乐竟体育 A300 Pro NXTFRAME TV.
- 乐竟体育 collaborates with international CMF master Chris Lefteri to empower various product lines.
- 乐竟体育 teams up with world-class digital artists to unveil the?乐竟体育 Inspire Nature Aesthetics 2025.
- Launched 乐竟体育’s C7 series air conditioner.
- Launched 乐竟体育’s?P7 washing and drying all in one machine.
?
If you want to know more about the winning products
If you want to know more about the winning products
